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   WHAT WE DO
 
 

We Specialize In:
- Web Design for Smaller Businesses and Non-Profits on a Budget
- Branding / Identity Creation
- Strategy & Identity Development
- Business Cards
- Apparel Design
- Event Advertising

What's In a Name?

First off, you’re probably wondering… “What’s with the name?” Summer 2008 I worked with a friend for Mock’s Crest Productions to pick up some extra cash. It was a great job, but I also picked up the occasional headache. One day, sitting outside, frustrated with some less than friendly patrons, we both saw a little finch hopping by. Like most disgruntled young adults, we saw opportunity to vent. We began calling it a “dirty finch,” and the biggest inside joke was born.

Our Thoughts on Branding
We believe that Dirty Finch should stand for something we can all get behind.

To elaborate, consider corporate social undertakings. They get plenty of press, making them easy marketing tools to leverage. While we appreciate such opportunity, there is greater potential. Call us overzealous young people with high hopes for humanity, but why can’t a brand represent prosperity on both individual and global levels? On one hand, capitalism rewards the resourceful who are willing to go the extra mile to see their dreams come true. This ingenuity, however, can then be applied to the global level through application to social injustice issues. Each extra dollar of profit can be paid forward in either monetary or non-monetary ways.

Dirty Finch has decided to go against the grain and donate up to 60% of profits to charity! Specifically, we are currently fundraising for clean water projects in Africa. $1 can provide clean water for 20 years to an individual in Africa. 80% of all diseases in Africa are water-related. These facts are endless, and the need is great. Dirty Finch is committing to stand for a cause greater than itself.

Brands carry a lot of weight and can have definitions of varying levels. They can reflect positive or negative emotions of consumers. It’s important to get it right from the beginning, and then maintain the image you’ve developed until the day your doors close. It’s inconsistency that ruins brands.

It is our hope that Dirty Finch can represent the values of integrity, charity, quality, compassion, and love. But at the end of the day...

We want the name Dirty Finch to just make you smile.