![]() |
|||
| WHAT WE DO | |||
We Specialize In: Our Thoughts on Branding To elaborate, consider corporate social undertakings. They get plenty of press, making them easy marketing tools to leverage. While we appreciate such opportunity, there is greater potential. Call us overzealous young people with high hopes for humanity, but why can’t a brand represent prosperity on both individual and global levels? On one hand, capitalism rewards the resourceful who are willing to go the extra mile to see their dreams come true. This ingenuity, however, can then be applied to the global level through application to social injustice issues. Each extra dollar of profit can be paid forward in either monetary or non-monetary ways. Dirty Finch has decided to go against the grain and donate up to 60% of profits to charity! Specifically, we are currently fundraising for clean water projects in Africa. $1 can provide clean water for 20 years to an individual in Africa. 80% of all diseases in Africa are water-related. These facts are endless, and the need is great. Dirty Finch is committing to stand for a cause greater than itself. Brands carry a lot of weight and can have definitions of varying levels. They can reflect positive or negative emotions of consumers. It’s important to get it right from the beginning, and then maintain the image you’ve developed until the day your doors close. It’s inconsistency that ruins brands. It is our hope that Dirty Finch can represent the values of integrity, charity, quality, compassion, and love. But at the end of the day... We want the name Dirty Finch to just make you smile. |
|||